{"id":218769,"date":"2025-05-15T21:46:33","date_gmt":"2025-05-16T02:16:33","guid":{"rendered":"https:\/\/cursos.franklinsanchez.com\/wp\/?p=218769"},"modified":"2025-05-15T22:27:34","modified_gmt":"2025-05-16T02:57:34","slug":"esto-tampoco-es-growth-y-ya-cansa-decirlo","status":"publish","type":"post","link":"https:\/\/cursos.franklinsanchez.com\/wp\/esto-tampoco-es-growth-y-ya-cansa-decirlo\/","title":{"rendered":"Esto tampoco es Growth (y ya cansa decirlo)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify;\">\u00bfQu\u00e9 es realmente el growth marketing? Spoiler: no es lo que muchas agencias en Ecuador venden?<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\ud83d\udcac <strong>Si has escuchado frases como:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\u201cTenemos una estrategia de growth en Meta Ads\u201d<\/li>\n<li>\u201cYa hicimos growth, segmentamos bien y automatizamos los correos\u201d<\/li>\n<li>\u201cNuestro equipo tiene mentalidad growth, usamos Monday y Notion\u201d\u2026entonces bienvenido: est\u00e1s presenciando el teatro del <i>growth marketing de cart\u00f3n<\/i>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><b>\ud83c\udfad El show del pseudo-growth<\/b><\/h3>\n<p style=\"text-align: justify;\">Muchas agencias en Ecuador venden <i>growth<\/i> como si fuera un combo ejecutivo: CRM + pauta + landing bonita + un dashboard en Looker Studio. \u00bfResultado? Mesas llenas de Excel, m\u00e9tricas vanidosas y 0 aprendizaje real.<\/p>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><b>\ud83d\udd01 Growth no son campa\u00f1as. Son <\/b><b style=\"font-size: 16px;\">loops<\/b><\/h3>\n<p style=\"text-align: justify;\">En growth marketing <span class=\"s1\"><b>de verdad<\/b><\/span>, cada acci\u00f3n responde a una hip\u00f3tesis. Cada hip\u00f3tesis se valida con un experimento. Y cada experimento alimenta un loop que genera crecimiento compuesto.<\/p>\n<p style=\"text-align: justify;\">Si no puedes decir en voz alta cu\u00e1l es tu loop de adquisici\u00f3n, activaci\u00f3n o retenci\u00f3n\u2026 no est\u00e1s haciendo growth. Est\u00e1s haciendo marketing digital del 2014, pero con AI.<\/p>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><b>\ud83e\uddea \u00bfEst\u00e1s dispuesto a fallar?<\/b><\/h3>\n<p style=\"text-align: justify;\">El growth marketing serio incomoda. Desmonta egos. Obliga a asumir que tu plan \u201cperfecto\u201d puede fallar\u2026 y que es mejor fallar en una semana que en un trimestre.<\/p>\n<p style=\"text-align: justify;\">Pero claro, eso no se vende bien en la presentaci\u00f3n para el directorio. Entonces lo disfrazan: \u201chicimos una campa\u00f1a innovadora con una landing interactiva y un chatbot.\u201d<\/p>\n<p style=\"text-align: justify;\">\ud83d\ude44 \u00bfY cu\u00e1l fue la hip\u00f3tesis? \u00bfQu\u00e9 aprendieron?<\/p>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><b>\ud83e\udde0 Growth es mentalidad. No es un job title.<\/b><\/h3>\n<p style=\"text-align: justify;\">Tener un \u201cGrowth Manager\u201d sin un backlog de hip\u00f3tesis es como tener un chef que no cocina. Sirve para la foto, pero no para crecer.<\/p>\n<p style=\"text-align: justify;\">\n<blockquote>\n<p style=\"text-align: justify;\">En Ecuador, pocas empresas est\u00e1n haciendo growth en serio. Muchas usan el t\u00e9rmino como buzzword para cerrar ventas o justificar campa\u00f1as recicladas.<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Si vas a hablar de growth, <\/span><b>hazte responsable de medir, aprender y escalar<\/b><span class=\"s1\">.<\/span><\/p>\n<p style=\"text-align: justify;\">Lo dem\u00e1s es solo performance maquillado.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_nav][et_pb_post_slider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es realmente el growth marketing? Spoiler: no es lo que muchas agencias en Ecuador venden? \ud83d\udcac Si has escuchado frases como: \u201cTenemos una estrategia de growth en Meta Ads\u201d \u201cYa hicimos growth, segmentamos bien y automatizamos los correos\u201d \u201cNuestro equipo tiene mentalidad growth, usamos Monday y Notion\u201d\u2026entonces bienvenido: est\u00e1s presenciando el teatro del growth [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":218771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-218769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/posts\/218769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/comments?post=218769"}],"version-history":[{"count":3,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/posts\/218769\/revisions"}],"predecessor-version":[{"id":218773,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/posts\/218769\/revisions\/218773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/media\/218771"}],"wp:attachment":[{"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/media?parent=218769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/categories?post=218769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cursos.franklinsanchez.com\/wp\/wp-json\/wp\/v2\/tags?post=218769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}